This video is an episode of the daily 2-3 minute video blog news show Rocketboom. This episode discusses subvertising.
It’s interesting for two reasons. One is that it gives great examples of subvertising around the world. They are not subvertisements made with the help of YouTube, but they’ve still ended up on YouTube. This demonstrates YouTube’s potency to take anything recorded and make it available to a mass audience.
The second reason is that Rocketboom is a reasonably professionally made video blog. The fact that they are covering a subject like subvertising gives the concept more exposure. Most TV networks would be hesitant to show a story like this one because they are often the butt end of culture jamming. The press won’t say bad things about themselves:
This whole notion of freedom of the press becomes a contradiction when the people who own the media are the same people who need to be reported on.”
- A former NBC producer quoted in Unreliable Sources: A Guide to Detecting Bias in News Media by Martin A. Lee and Norman Solomon; quoted in Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery.
Wow, what a footnote that would be. Check out the David Beckham beheading from 1:10 – 1:20.
